Feature

Sentiment & intent analysis

A mention isn't just positive or negative. "Does this come in travel size" and "this broke after a week" are both neutral in tone — but one is a sale and the other is a problem. Mentionfront reads for both sentiment and intent, so the right ones reach you first.

No credit card. 100 free mentions.

Sentiment on its own tells you how something was said, not what to do about it. A star rating or a "positive/negative" label is a start, but it flattens the two things that actually decide whether a mention needs action today: what the person wants, and how urgent it is.

Sentiment, intent, and priority — together

Every mention Mentionfront confirms as relevant gets three things attached automatically:

  • Sentiment — positive, negative, or neutral, read in context rather than by keyword matching alone.
  • Intent — what kind of mention it is: a complaint, a question, praise, a competitor-alternative ask, a sizing or shipping question, and more.
  • Priority score — how urgently it needs a response, combining sentiment, intent, and signals like reach and account activity. This is the same score that decides which mentions trigger real-time alerts.

That combination is what turns "someone mentioned you 40 times this week" into a feed you can actually work through in order — highest priority first, regardless of which platform it came from. It's the same classification behind social listening for ecommerce more broadly.

In practice

One mention, fully classified.

G
u/glowbar_watchr/SkincareAddiction · 2m
91

Anyone have a good alternative to Glowbar? My skin's too sensitive for most of what's out there.

NeutralCompetitor alternative

Read as text, this is a neutral, almost off-hand comment. Classified for intent, it's a shopper actively looking for a product like yours — worth a reply today, not a "thanks for the mention" log entry.

Mentionfront attaches the sentiment (neutral — it reads as a question, not a complaint), the intent (a competitor-alternative ask), and a priority score of 91, so it surfaces above lower-urgency mentions automatically.

Why it matters

Stop reading everything to find the few that matter.

No manual tagging

Classification happens the moment a mention is confirmed relevant — nothing to read, sort, or label by hand first.

One priority order, all platforms

A high-priority Reddit thread and a high-priority TikTok comment sit in the same feed, ranked by what actually needs attention first.

Filters out the noise

Mentions that don't actually reference your brand or products — same name, different context — get filtered before they ever reach your feed.

Related features

Built on the same classification.

Sales Opportunity Detection

“Where do I buy this” and competitor-alternative posts surfaced as live leads, the moment they're posted.

Learn more →

Competitor Tracking

Track what shoppers say about your competitors on the same platforms you track yourself.

Learn more →

Real-Time Alerts

High-priority mentions delivered to Slack, Discord, or email the second they're posted.

Learn more →

UGC & Ad Creative

Turn a glowing mention into a saved testimonial or ready-to-run ad creative in one click.

Learn more →

Product-Level Tracking

Import your Shopify, WooCommerce, or BigCommerce catalogue so mentions tag the exact product, not just your brand.

Learn more →

FAQ

Common questions

How accurate is the sentiment classification?
It reads mentions in context rather than by keyword alone — so sarcasm, questions, and mixed reactions are less likely to be mislabeled than with simple keyword-based tools. Like any automated classification, it's not infallible, which is why every mention stays visible and editable in your feed rather than being auto-hidden.
What intents does Mentionfront detect?
Common ecommerce intents include complaints, praise, purchase questions, competitor-alternative asks, shipping and sizing questions, and general chatter. The set is tuned for shopping conversations rather than generic social commentary.
Can I re-tag a mention if the classification is wrong?
Yes — you can tag, snooze, resolve, or mark any mention irrelevant directly from your feed.
Does this work the same for competitor mentions?
Yes. Sentiment, intent, and priority are attached to competitor mentions the same way, so you can see what shoppers complain about and ask for from competitors, not just from you — see competitor tracking.

See your mentions classified in minutes.

No credit card. 100 free mentions.