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Feature

Competitor tracking

Your competitors' customers talk about them in public too — the same complaints, the same praise, the same "does anyone know an alternative" threads. Track competitors the same way you track yourself, and you'll see exactly where they're vulnerable and where they're winning.

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No credit card. 100 free mentions.

Most competitive research happens once a quarter, by scrolling a competitor's Instagram and reading their most recent reviews. It's a snapshot, and it misses the conversation that happens between posts — the comment sections, the Reddit threads, the "I switched from X because Y" posts that never show up on the competitor's own channels.

What you get from tracking a competitor

  • Their complaints — the shipping delays, sizing issues, or quality problems their customers are posting about, classified the same way your own mentions are.
  • Their praise — what they're genuinely doing well, so you know what you're actually up against.
  • Switch signals — mentions where someone's asking for an alternative to them, tagged as sales opportunities for you.
  • Direct comparisons — threads and posts where your brand and theirs are named side by side.

It's the same classification pipeline as your own mentions — sentiment, intent, and priority — just pointed at a different name.

In practice

A competitor's complaint, caught early.

S
skinsavvy@skinsavvy · 6m
72

Third time my Lumaire order's shown "out for delivery" with nothing showing up.

NegativeCompetitor complaint

A recurring shipping complaint against a named competitor is worth knowing about on its own — and worth watching for a pattern. If it keeps showing up, it's a reliability gap you can lean on in your own messaging, or simply reassurance that your fulfillment is a real point of difference.

Why it matters

Competitive intelligence that updates daily, not quarterly.

Add as many competitors as you track

Track direct competitors and category alternatives side by side with your own brand — no separate tool required.

Switch signals become leads

A complaint about a competitor plus a request for an alternative is flagged as a sales opportunity for you, not just a data point.

Same classification, no extra setup

Competitor mentions get sentiment, intent, and priority scoring automatically — nothing to configure separately from your own tracking.

Related features

Pairs well with

Sentiment & Intent Analysis

Every mention is read for sentiment, intent, and urgency the moment it's confirmed relevant — no manual tagging.

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Sales Opportunity Detection

“Where do I buy this” and competitor-alternative posts surfaced as live leads, the moment they're posted.

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Real-Time Alerts

High-priority mentions delivered to Slack, Discord, or email the second they're posted.

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UGC & Ad Creative

Turn a glowing mention into a saved testimonial or ready-to-run ad creative in one click.

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Product-Level Tracking

Import your Shopify, WooCommerce, or BigCommerce catalogue so mentions tag the exact product, not just your brand.

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FAQ

Common questions

How many competitors can I track?
How many keyword trackers you can run — covering your own brand, products, and any competitors — depends on your plan. See pricing on the homepage for current limits.
Does competitor tracking use the same sources as my own mentions?
Yes — TikTok, Instagram, Facebook, X, Reddit, and YouTube, the same six platforms, classified with the same sentiment, intent, and priority scoring.
Can I see competitor mentions alongside my own in one feed?
Yes — filter your feed by tracker to see competitor mentions on their own, or view everything together to compare volume and sentiment side by side.
Can I get notified when a competitor's customer complains?
Yes — route high-priority competitor mentions to Slack, Discord, or email the same way you would your own. See real-time alerts.
Does this replace a dedicated competitive intelligence tool?
It covers the social-conversation side of competitive intelligence that social listening for ecommerce is built around — what shoppers are actually saying in public. It's not a replacement for pricing or product-feature comparison research, but it's the piece most teams are missing.

See what shoppers say about your competitors.

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No credit card. 100 free mentions.